Mar 12 2008
Canned Tomato Paste is not Survival Food
Finally! A Government Agency that Gets it Right
The survival food message by Governor Tim Kaine and Virginia Department of Emergency Management is right on the mark. Congratulations for your wisdom on the issue.
The message is right and more importantly the medium is right - YouTube (see videos couple survival preparedness interview, Governor Tim Kaine). By utilizing YouTube for their preparedness message, they will reach audiences that traditional media doesn’t.
The videos are a 16 second clip of the Governor and a 30 second spot featuring a couple and 2 children being interviewed on emergency preparedness.
At one point the husband turns to the wife and says “that’s really not survival food…tomato paste”. Hopefully this message will sink in. The American Red Cross stated in a August 30, 2007 press release that it estimates that “only 7% of Americans have taken the steps necessary to get prepared”.
The one thing more the Governor and department could do is not disable the YouTube embed feature (so that the video can’t be shared by embeding here and elsewhere). I guess expecting them to be Web 2.0 savvy, to know that hording content is passe and counterproductive is a still a stretch.
Published under Survival Food Preparedness in the News
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